About Us

With over 25 years of combined marketing experience, VEMM Financial Marketing helps financial advisers stand out and connect meaningfully with their ideal audience. Our expertise in digital strategy and financial services marketing enables us to craft high-impact campaigns that drive measurable results. At VEMM, we blend strategic marketing know-how with deep industry insights to deliver clear, tailored strategies that give advisers the competitive edge they need to grow and thrive.

Martin is a seasoned marketing strategist with over a decade of experience in financial services. As VEMM’s Financial Marketing Consultant, he brings a wealth of hands-on expertise, working directly with financial advisers to help them navigate an evolving regulatory and market landscape.

Previously, Martin shaped B2B digital strategies for one of the world’s largest asset managers, supporting advisers across Australia throughout both the pre and post-Hayne Royal Commission era. His understanding of the challenges and opportunities advisers face today is grounded in real-world insight and strategic clarity.

Before specialising in the advice business, Martin led high-impact campaigns as Digital Marketing Manager at Toyota Finance. There, he worked closely with dealerships to drive brand growth, refine digital strategy, and improve customer engagement. His broader corporate background adds a valuable layer of perspective, but his focus now is clear: helping advisers grow through targeted, data-driven marketing. Ask Martin sometime about the first Toyota ever sold online in Australia. It’s a story he’s always happy to share.

When he’s not developing strategies, you’ll likely find Martin on the golf course. A dedicated club member, he’s convinced that golf is a perfect metaphor for marketing: precision, strategy and patience always win in the long run.

Martin Mahoney

Financial Marketing Consultant

Veronika is a marketing leader with a passion for crafting impactful strategies and referral programs. As the founder of VEMM Financial Marketing, she brings a rich background in automation, lead nurturing and multi-channel marketing.

Before specialising in financial services, Veronika established Brand PXL, a boutique agency where she pioneered AI-driven chat marketing well before generative AI entered the mainstream. From as early as 2019, she was helping businesses harness automation to to drive customer engagement and business growth.

Previously, Veronika served as Head of Marketing and Communications at a hospitality group, where she led a team in delivering comprehensive 360-degree marketing strategies. Her long-standing experience has shaped a strategic mindset and practical approach that guide her work today. With VEMM, Veronika brings this expertise into focus: offering specialised marketing support tailored for financial advisers who want to grow their business and build a brand that truly reflects their value.

Outside of marketing, Veronika loves to keep active and, hailing from colder Germany, the beach is her happy place. It’s where she recharges, finds perspective and comes up with some of her best ideas.